SPIRIT WEEK
Students respond to themed days with original photography, film, writing, fashion and documentation of campus life.
02/22/2023
2:22PM
COLLEGE DAZE PRESENTS / HBCU CULTURE
SPRING
FLING.
A student-led spirit week and creative campaign for HBCU style, stories, campus moments and the people making them.
01 / THE IDEA
WHAT IS SPRING FLING?
Spring Fling is College Daze’s HBCU spirit-week concept: a celebration of student style, school pride and creative work across campuses. The campaign brings together themed days, online participation and campus moments, inviting students to make work that represents their own point of view.
Fashion, parties and media are central to the creative brief. Students can document a fit, produce a shoot or film, write about the culture or capture a campus event. Creative Daze develops the skills and teams that can bring these ideas from concept to production and distribution.
02 / CAMPAIGN FRAMEWORK
THREE PARTS.
ONE CREATIVE CYCLE.
THE PUBLICATION
The project’s editorial concept is an annual zine or physical publication featuring submissions, creator profiles and Spring Fling stories for alumni and industry audiences.
THE AWARDS
The original proposal envisions nominations, school-level selections and national recognition, potentially culminating in a partner-supported pop-up. This is a proposed format, not a confirmed event.
03 / WHO & WHAT
MAKE YOUR
OWN CATEGORY.
Spring Fling was designed to include photographers, stylists, clothing designers, content creators, video makers, writers, poets and student-led businesses.
PHOTO
Fit pictures, portraits and editorial photoshoots.
VIDEO
Reels, vlogs, scripted films and commercials.
WORDS
Articles, poetry and campus storytelling.
CAMPUS
Parties, fashion shows and the style seen on the yard.
04 / THE CREATIVE PIPELINE
HOW CREATIVE DAZE FITS IN.
Creative Daze is the College Daze educational and production program preparing emerging creatives for collaborative briefs such as Spring Fling. Its program concept organizes the work into three areas:
CONCEPTING & PITCHING
Creative direction, strategy, public relations and styling.
STORYTELLING
Copywriting, graphic design, modeling, DJs and hosting.
PRODUCTION
Project management, photography, styling, modeling and videography.
05 / FROM THE ARCHIVE
THE 2023 SPIRIT WEEK.
The historical 2023 HBCU Spirit Week materials show themed days including Brats vs. Barbie, Treacherous Twin Day, Grunge / Teenage Dirtbag, Revenge of the Nerds, 100 & Park, Le Fleur Picnic and Love Yours. These are past campaign themes, not the schedule for a new edition.
The original campaign materials also proposed a curated publication, collector’s merchandise and a creator recognition program. Future dates, entry rules, publication releases and awards will be announced only after they are confirmed.
06 / BUILD WITH US
BRING AN IDEA
TO CAMPUS.
For student creative collaborations, campus opportunities and brand partnerships, start a conversation with College Daze. This page explains the creative framework; it is not an open call for a current competition.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™