In Black We Trust: College Daze x LHP at NC A&T FWOC
College Daze and Legacy History Pride are bringing the “In Black We Trust” Darty to North Carolina A&T State University during FWOC on August 21, 2026, from 3–7 p.m. The collaboration combines an NC A&T student experience, free HBCU apparel, Black culture trivia and a challenge for Aggie designers.
For B-Loved, the point is larger than giving away clothes. “In Black We Trust” is an experiment in what happens when an HBCU apparel company places product inside a community experience—and trusts students to wear it, remix it and give it new meaning.
What is the In Black We Trust Darty?
“In Black We Trust” is a College Daze darty built around Black expression at a Black institution. The campaign’s visual direction calls for camouflage, military wear, white T-shirts, baggy pants, flags and personal styling. Photographers will document how students interpret the theme across NC A&T’s campus culture.
The event is scheduled for August 21 from 3–7 p.m. Students should follow College Daze’s official social channels for the final location, entry information and any schedule changes.
College Daze x Legacy History Pride
Legacy History Pride—also known as LHP—is supplying free HBCU apparel for the College Daze FWOC activation. College Daze is creating the campus experience, distributing the opportunity and inviting students to participate rather than simply watch.
The partnership gives both sides a clear role. LHP places its apparel directly into the hands of NC A&T students. College Daze adds the cultural context, creative programming and trusted student distribution that make the product relevant in the moment.
That is the business model behind the collaboration: product plus community plus participation.
The Aggie designer giveaway
College Daze and LHP are also challenging NC A&T designers to freak, upcycle and revamp LHP apparel for the first day of class. Students were invited to nominate Aggie designers, with selected creatives receiving product to transform.
This turns a traditional merchandise giveaway into a student creative brief. Instead of treating students only as consumers, the activation creates an opening for them to become designers, stylists and storytellers.
It also extends the life of the apparel. One garment can become a custom piece, a social post, a portfolio example and proof that HBCU talent can build with an established brand.
“Do U Know Ur LHP Tho?”
The on-campus giveaway concept includes a high-energy trivia format called “Do U Know Ur LHP Tho?” Students can be tested on song lyrics, Black history, HBCU culture and other unserious-but-meaningful questions connected to legacy, history and pride.
Correct answers can earn prizes, but the format leaves room to reward personality, creativity and memorable responses too. That flexibility matters because the objective is not an exam. It is social content that lets students show how they carry culture.
Free back-to-school resources
The broader back-to-school activation was designed to include free LHP merchandise alongside College Daze items and student resources such as stickers, giant pins, pencils and College Daze coloring books. Safer-sex resources were also included in the activation plan.
By showing up in the community before the rest of the weekend’s entertainment, College Daze can make FWOC feel useful as well as exciting. Students receive something tangible, emerging designers receive visibility, and LHP earns awareness through participation rather than interruption.
Early social response
Campaign screenshots supplied by the College Daze team show strong early attention across the rollout. The main “In Black We Trust” creative recorded approximately 67,800 views, 1,314 likes and 1,076 sends at the time captured. The LHP giveaway announcement recorded about 33,600 views, while the Aggie designer call recorded approximately 18,100 views.
Those numbers are not final event attendance. They are evidence of discovery and sharing before the activation occurs. For a cultural partnership, sends and nominations are especially useful signals: students are not only seeing the idea; they are distributing it to people they believe should participate.
Why this College Daze partnership matters
Saint sees free clothes moving through campus. Daisy sees students tagging designers, planning outfits and deciding who should receive an opportunity. B-Loved sees the infrastructure beneath both.
College Daze can attract people through culture, convert participation into trusted relationships and use that network to distribute products, creative briefs and resources. LHP gains a campus activation. Students gain apparel, expression and access. The event becomes the meeting point.
That is what “In Black We Trust” means here: confidence that Black students are not merely an audience. They are the designers, distributors, historians and culture-makers who determine what the product becomes next.
Continue the College Daze story
Read Creative Daze: Turning Student Ideas Into Work, The Shirt That Sold Out in a Day and Helping Tell the Story of the Ayantee Dunk.